LEA EDGE AWARD - Outstanding Marketing Initiative
"This firm, like many, noticed that there was a gap in cross-promoting the services it offers. Its solution? An innovative and charming cocktail-inspired branding campaign featuring inter-department competitions, cocktail shaker sets as promotional items to clients and prospects, and a renowned bartender as the face of the firm on its website, mailers, billboards, bumper stickers and other advertising collaterals. A toast - and an award - to Vandelanotte of Belgium!"